Archives for off broadway shoes category

Which of these cheap shoes are the best quality?

Posted on Dec 25, 2009 under off broadway shoes | 4 Comments

I was looking at shoes at Wal*Mart, Payless, Famous Footwear, DSW, Off Broadway and some other cheap places. Which one would I get the (relative) best quality for what I’m paying?

Also: I know they are all cheap, but I was wondering which would be the best of all the places that sold shoes cheaply.

DSW is pretty good. I’d say they probably have the best quality shoes although they may be a little more expensive.

Empire State of Mind Jay-Z song meaning?

Posted on Dec 13, 2009 under off broadway shoes | 4 Comments

i wanted to know what everything hes referring to in his song…
i know a little bit :(

Yeah I’m out that Brooklyn.
Now I’m down in Tribeca.
Right next to DeNiro
But I’ll be hood forever
I’m the new Sinatra
And since I made it here
I can make it anywhere
(Yeah they love me everywhere)
I used to cop in Harlem
All of my Dominicanos (Hey yo)
Right there off of Broadway
Brought me back to that McDonalds
Took it to my stash spot
560 State Street
Catch me in the kitchen like Simmons whipping Pastry (vanessa simmons from runs house new shoe line?)
Cruising down 8th street (?)
Off-white Lexus
Driving so slow
(but BK, it’s from Texas!!) (??)
Me I’m out that BedStuy (?)
Home of that boy Biggie (Biggie Smalls?)
now I live on Billboard
and I brought my boys with me
Say what up to Ta-ta (?)
Still sipping Mai Tais (?)
Sitting courtside
Knicks and Nets give me high-5
N**ga, I be Spiked out (?)
I could trip a referee (?)
…tell by my attitude that I’m MOST DEFINITELY FROM…

[Alicia Keys]
New York!!!!
Concrete jungle where dreams are made of,
There’s nothing you can’t do,
Now you’re in New York!!!
These streets will make you feel brand new,
the lights will inspire you,
Let’s hear it for New York, New York, New York

[Jay-Z]
I made you hot n-gga,
Catch me at the X with OG at a Yankee game, (is the x a nightclub?)
sh-t I made the Yankee hat more famous than a Yankee can,
you should know I bleed Blue, but I ain’t a crip tho,
but I got a gang of n-ggas walking with my clique though,
welcome to the melting pot,
corners where we selling rocks,
Afrika bambaataa sh-t, (?)
home of the hip hop,
yellow cab, gypsy cab, dollar cab, holla back, (?)
for foreigners it ain’t fitted act like they forgot how to act,
8 million stories out there and they’re naked, (?)
city it’s a pity half of y’all won’t make it,
me I gotta plug a special and I got it made,
If Jeezy’s payin LeBron, I’m paying Dwayne Wade,
3 dice cee-lo (?)
3 card marley, (?)
Labor Day parade, rest in peace Bob Marley,
Statue of Liberty, long live the World Trade,
long live the king yo,
I’m from the Empire State thats…

[Alicia Keys]
In New York!!!!
Concrete jungle where dreams are made of,
There’s nothing you can’t do,
Now you’re in New York!!!
These streets will make you feel brand new,
the lights will inspire you,
Let’s hear it for New York, New York, New York

Welcome to the bright light..

[Jay-Z]
Lights is blinding, (?)
girls need blinders (?)
so they can step out of bounds quick, (?)
the side lines is blind with casualties, (?)
who sip the lite casually, then gradually become worse, (?)
don’t bite the apple Eve,
caught up in the in crowd ,
now you’re in-style,
and in the winter gets cold en vogue with your skin out,
the city of sin is a pity on a whim.
good girls gone bad, the city’s filled with them,
Mommy took a bus trip and now she got her bust out,
everybody ride her, just like a bus route,
Hail Mary to the city your a Virgin,
and Jesus can’t save you life starts when the church ends, (?)
came here for school, graduated to the high life,
ball players, rap stars, addicted to the limelight,
MDMA got you feeling like a champion, (?)
the city never sleeps better slip you a Ambien (?)

[Alicia Keys]
New York!!!!
Concrete jungle where dreams are made of,
There’s nothing you can’t do,
Now you’re in New York!!!
These streets will make you feel brand new,
the lights will inspire you,
Let’s hear it for New York, New York, New York

[Alicia Keys]
One hand in the air for the big city,
Street lights, big dreams all looking pretty,
no place in the World that can compare,
Put your lighters in the air, everybody say yeaaahh
come on, come,
yeah,

[Alicia Keys]
New York!!!!
Concrete jungle where dreams are made of,
There’s nothing you can’t do,
Now you’re in New York!!!
These streets will make you feel brand new,
the lights will inspire you,
Let’s hear it for New York, New York, New York

So the lines with the question marks are the ones you want clarified?

"8th Street": It’s known to be where St. Mark’s Place is (which of course is in NY), which is where urban teenagers hang out, according to Wikipedia.

"BK from Texas": Beyonce Knowles is from Texas. It might be one of the few songs where he acknowledges her, I think.

"Bed-Stuy": Short for Bedford-Stuyvesant, it’s a predominantly black neighborhood found in the center of NY.

"Home of that boy Biggie": Yep, Biggie Smalls. Also from Brooklyn.

"Say what up to Ta-ta": It’s Ty Ty, who is Jay-Z’s nickname to Tyron Smith, who is his "BFF".

"Mai Tais": Drinks. I don’t know the relevance to NY, but he’s probably mentioning in reference to his past where he probably drank it a lot and still do today.

"N*gga, I be Spiked out/I could trip a referee": He could get front row seats to a game and be so close to the players that he could literally trip a referee. Possibly.

"Catch me at the X with OG at a Yankee game": OG referes to Juan Perez, President of Roc-La-Familia, and co-owner of the 40/40 club.

"Corners where we selling rocks/Afrika Bambaataa sh*t": I think he’s referring to the fact that they’re from the Bronx and they were popular to listen to during the breakout of the hip hop scene when he was growing up (I could be wrong about that, because I’ve no idea how old he is) or the fact they have an album called "Planet Rock", meaning that it can go both ways.

"Yellow cab, gypsy cab, dollar cab, holla back": He names all types of the most common transportation in NY (yellow cab - taxi, gypsy cab - illegal taxi, dollar cab - one dollar taxi).

"8 million stories out there and they’re naked": Refers to the 1948 film "The Naked City" with the quote: "There are eight million stories in the Naked City; this has been one of them."

"3 Dice Ceelo/3 Dice Marley" - It’s 3 Card Molly. Both refers to the stereotypical "alley" games.

"Lights is blinding/ Girls need blinders" - Just referring to the chorus about the "big lights" being everywhere in NY. Lights go on during the night time, where girls would be on the streets for A. prostitution or B. nighttime clubbing.

"Or they can step out of bounds / Quick, the side lines is blind with casualities" - They could get caught up with the lights (which also refers to fame, the in-crowd as he points out a little later). I’m not sure about the casualty part.

"Who sip the light casually, then gradually become worse" - The fame can become an addiction.

"Hail Mary to the city, you’re a virgin / And Jesus can’t save you / Life starts when the church ends" - Still referring to girls chasing fame in the city, where "virgin" means the innocence they have before they get into the real world.

"MDMA got you feeling like a champion" - MDMA is better known as ecstasy. But it means that the girls, who have lost their innocence when chasing fame, are officially in the "in-crowd" by doing drugs and such (I think I worded that wrong).

"The city never sleeps, better slip you a Ambien" - Ambien is a drug for people who can’t sleep. Since they’re doing drugs already, why not slip another one?

And that concludes it. I sorta paraphased and did quick research, so there are some parts where it could be wrong.

Do you think I have too much on my christmas list?

Posted on Nov 16, 2009 under off broadway shoes | 15 Comments

I am a 14 year old girl from a lower middle class family. We are not rich, we are not poor, we have just enough to get my. This is what I am asking for this christmas (don’t worry I already have my list for what to buy others) but I’m worried it’s too much. I don’t want to be a spoiled brat and I know times are tough so I’m worried I might be asking for too much. What do you think?

-A cell phone (I will probably get a one of those free ones but my mom is making a 2 year plan with verizon for my sister, her, and i. we used to have one from t-mobile but it sucked so we are switching lol)
-A basketball bag (probably about $20-30 because I am getting my name on it)
-Boots (look-a-like Uggs from Off Broadway shoes for $35)
-Abercrombie sweater ($30)
-Athletic pants ($30 from Adidas)
-Books (depends on how many they get me, probably less than $10 each)

This is just from my parents. Do you think it is too much?

Not at all. Well, its a lot, but its a lot of things that are cheap, and things that you actually need. Very good list, unlike mine.

I need to buy winter boots?

Posted on Oct 28, 2009 under off broadway shoes | 4 Comments

I need to buy winter boots..
where do you suggest? So far I’m thinking of looking at off broadway shoes and Aldo

http://www.shoesmax.com/home.php?cat=54&catexp=54
http://www.shoesmax.com/home.php?cat=5&catexp=5
They are so good.

I need to buy winter boots?

Posted on Oct 28, 2009 under off broadway shoes | 4 Comments

I need to buy winter boots..
where do you suggest? So far I’m thinking of looking at off broadway shoes and Aldo

http://www.shoesmax.com/home.php?cat=54&catexp=54
http://www.shoesmax.com/home.php?cat=5&catexp=5
They are so good.

Big Delights in the "big Apple": What New York City Has to Offer you

Posted on Oct 10, 2009 under off broadway shoes | No Comment

New York City, located among a cluster of islands surrounding New York Harbour, has an immense amount to offer visitors. That said, many first-timers in the city often feel overwhelmed by its size and multitude of attractions. But rest assured that by keeping a few handy travel tips in mind, you’ll be able to get the most out of your experience in the “Big Apple.”

New York City, like many large cities, has a number of small, distinctive boroughs. Atmospheric neighbourhoods such as Greenwich Village, SoHo, Little Italy and Chinatown emanate the splendours of the city, yet stand on their own characteristically. Even relatively compact regions of the city are known for their unique attributes, such as the farmer’s market in Union Square or the iconic lighted advertisements of Times Square. But one thing is certain: no matter where in the city you go, you’re bound to encounter a host of treasures.

When organizing an outing in New York City, it’s a good idea to arrange an approximate sightseeing route; after all, with a city that’s so vast in size, sticking to some sort of plan might save time and help you get the most out of your visit. Getting around New York City is simple: the city’s subway network is one of the most comprehensive in the world, connecting all parts of Manhattan in rapid time.

However, the best way to see New York is undoubtedly on foot. Central Park is an ideal place to start a walking tour of New York City: 843 acres of shimmering ponds and lush greenery beckon to locals and tourists alike as a haven alongside the concrete backdrop of the city. And apart from offering breathtaking scenery, the park is a centre for New York recreation. Visitors can listen to music groups, watch performers, walk along the trails and even take a romantic horse-drawn carriage ride. The Bronx Zoo, the New York Botanical Garden, Ellis Island and Coney Island also offer great opportunities for outdoor family fun in New York City.

If you’re an art buff, you’ll certainly want to take advantage of New York City’s many museums and galleries. A section of Fifth Avenue has now been officially deemed the “Museum Mile” due to the number of famous museums located there. Among the most famous are: the Metropolitan Museum of Art, the Guggenheim Museum and the Whitney Museum of American Art. Moreover, a trip to New York City simply isn’t complete without a visit to its famous Theatre District. With world-class performances being staged year-round, visitors are always sure to find a show that suits their theatrical taste. Furthermore, half-price discounted tickets are available at the TKTS centre on Broadway - so you don’t have to pay a fortune to see a fantastic show.

Avid shoppers will be thrilled with New York City’s shopping scene - one of the most prominent in the world. With Stores like Saks Fifth Avenue, Barneys New York, Bloomingdales and Macy’s, there’s something to keep every shopper smiling. And children - as well as the young at heart - will enjoy visiting the world famous toy store, FAO Schwarz. New York also plays host to countless annual festivals and events, such as the International Food Festival, the New York State Fair, New York Film Festival and the New York City Marathon, the world’s largest road race. So no matter what time of year you decide to visit, you’re sure to come across some seasonal excitement.

If you’re planning a trip to New York City, you’ll find a number of superb hotels - like the Jumeirah Essex House - which offer first-class accommodation. And if you stay at a hotel near Central Park New York, you’re guaranteed an experience which encompasses both the animated attractions and serene splendours of the city. So what are you waiting for? Pack your bags - complete with a pair of walking shoes - and get ready to experience one of the most iconic cities in the world.

Martin Mcallister
http://www.articlesbase.com/travel-articles/big-delights-in-the-quotbig-applequot-what-new-york-city-has-to-offer-you-102255.html

Nibbling at the Big Apple

Posted on Oct 04, 2009 under off broadway shoes | 9 Comments

When somebody considers a journey to New York City, they normally believe of the leading tourist spots such as the Empire State Building and the Statue of Liberty. Those sights, although timeless and really New York, may consume upward a substantial lump of moment and may not be as significant to a visitor as new offerings of the metropolis. With a less idea and planning, a sole traveler, pair or household can custom-make a holiday that is more pleasant (and perhaps more relaxed) than any circuit can provide.

The best matter that should be done when planning an excursion to NYC is to regard the style of traveling; with 3 leading airports serving the region, it may have a disagreement which airline to utilize, if a particular airport is to be avoided or is preferred. (JFK is considered the almost hard to participate and departure, while some regard Newark overly far.) With all, however, accessible soil shuttles to the midtown region are accessible for little than $50 US rounded journey. If you want to push, it’s significant to stop to view if the hotel that’s being considered offers parking, and the cost. Hotels may accuse upward to $40 per day, with no in/away privileges, and national parking, at a high pace, may be all that’s near. This knowledge may have a disagreement in your selection of hotels, and may considerably alter the whole price estimation.

Know that most tiny to average sized, spotless hotels in comparatively accessible and secure areas request at least $200 per night. Occasionally you may discover discounts on weekends, or through AAA, but at most it’s simply 20. When you make higher taxes of side of this, it may alter the amount of days you may be considering.

If cost or position isn’t a leading worry, you have leeway in hotel choice. There are tiny “boutique” hotels downtown (the lower numbered streets, and areas south of them) that can fit 2 guests in a room at most. You’ll discover converted homes in uptown areas (above 60th) that seem charming, but offering simply shared bathrooms. Of class there are dorm-type facilities for students as easily as opulence chains whose rooms begin at over $400 per night. Within the midtown region (from about 30th to 60th streets, nearly every hotel is within walking length to the largest array of entertainment, dining, shopping and tourist areas establish anywhere. One decisive reward is proximity to a metro station, should your journey include visits areas of Manhattan not in midtown. Even when visiting for a weekend, if you want to have Greenwich Village, Soho, Little Italy, Chinatown, Downtown (at the South St. Seaport or Financial Center) or uptown (Metropolitan Museum), taking taxis through traffic will squander a better trade of moment. Subways can have you there in little than 15 minutes, which can make upward significantly to much humor time-unless you must walk for 20 minutes to and from a station

If you have an accessible and properly priced hotel and traveling arrangements, the next measure is to request yourself what it is you want to make. If you want to view museums, there are several to select from, and then stop online for new shows. Should there be a Broadway display you’re considering, you must determine if it’s valuable buying tickets forward of moment online (and paying a service fee; plus, they’re not exchangeable) or taking moment out of your vacation to seek to receive half cost tickets. (Many shows are now over $100 per ticket, although some online discounters do live.) In any case, shows should be planned into your schedule, allowing lot of moment beforehand for dining and traveling to the theatre; in New York, you’d be surprised how often much moment everything takes! (Remember that nearly all museums and theatre are closed on Mondays.)

Shopping is establish everywhere in New York. The higher priced architect shops are establish along 5th Ave. and throughout midtown, but areas downtown offering little expensively priced garb that may be considered trendier. Deals on accessories can be established in the stalls of Chinatown, and one can consume days in just one of the numerous department stores.

Some of the more interesting-and free-sights one should not miss would include Ground Zero, Grand Central Station, Central Park, Rockefeller Center and Trump Tower.

Fine dining is more costly than in new areas of the nation; however, there are chains, delis and thousands of cultural eateries where a diner can discover respectable nutrient at prices that are not unjustified. (If potential, bringing snacks from house may rescue an unexpected sum of money.)

A stopover in any leading hotel provides approach to tourist informational brochures and concierges. New Yorkers, for the most regions, are useful when it comes to giving directions and offering advice.

It goes without saying that you should inspect places in the same general region during the same excursion. Although you may not believe so, it’s no simple issue to hold going from uptown to downtown, or still cross-town. Spending a few hours with a New York travelogue for data on times, openings and addresses will assist enormously.

It’s too a better thought to speak to somebody who has newly been to New York. Their experiences may have a disagreement in what you may want to make. Know that most of the renowned sights are ever packed and expensive, and may go upward to a half day’s moment. If moment is limited, you may want to concentrate on what you and your companions most love. Finally, while planning your activities, be certain to get routine “downward times. The pure size and choices of the metropolis can be overpowering, and you’ll love your evenings much if you go a brief recess mid-afternoon.

No matter where you get in Manhattan, you’re assured of a real New York experience. To amply love the preference of the large apple, take comfy shoes, an available psyche, and a feeling of escapade.

Jawahn Thompson
http://www.articlesbase.com/travel-articles/nibbling-at-the-big-apple-89502.html

AD:Tech The 10th Annual is Over. What Was In It For Main Street?

Posted on Oct 02, 2009 under off broadway shoes | No Comment

There were over 12,000 individuals from all over the place pre-registered for the conference. The hotel was packed like I haven’t seen it since 1999.

On the first floor of the Hilton on 6th Avenue there is a bar with a huge seating area of tables and curved couches. It doesn’t open until 5-6 in the evening, during the day people use it as a place to sit while they are waiting for something or just killing time. There are always 2-3 tables in use.

During Ad:Tech every seat was taken – attendees comparing notes and connecting with their contemporaries to discuss ideas they’d just picked up in one session or another or from a vendor in the exhibit hall. You could feel the buzz, the energy!

The press/speaker/blogs room had been relocated to a room three times larger than before – a dead giveaway that this was going to be special.

The event’s opening keynote featured the head of the organization Drew Ianni, Chairman, Programming, ad:tech expositions, laying out their blueprint for the future of Ad:Tech as it expands its presence worldwide.

As he illustrated their growth strategy he alluded to the “bad old days” of just a few years ago. I remember attending one of those events – when it had been moved from a gigantic space the previous year and combined with another organization in a much smaller location and the luncheon could still have been held in a Manhattan apartment.

That was on the back-end of the dot com bust and conventional wisdom seemed to give Ad:Tech one more year before it would become a small part of another industry organization. To see the slides describing the strides they’ve taken and the plans they have in place demonstrates that the original “big idea” has come full circle. That with Ad:Tech as with business and life in general it all comes down to execution of the mission.

The keynote was to be delivered by David Lubars, Chairman and Chief Creative Officer, BBDO North America.

I had not taken the time to read any of the pre-conference materials or promotion so I had no idea who the keynote speaker would be.

When I got to my seat in the second row and saw the name and title on the huge screen I remembered why I always sit up front. It’s to keep me from leaving early. Sitting up front means you can’t sneak out. Common courtesy keeps me in my place. Invariably I pick up something so I continue the practice.

While Drew was telling us about David – that he had come from Fallon, Minneapolis “where he was responsible for some of most memorable and out-of-the-box advertising campaigns including Citibank’s ‘Identity Theft’ series and BMW Films” – I was looking along the row in front of me trying to figure out which one of the blue suited businessmen has was.

I was familiar with these campaigns, as a TV viewer, so I was interested to see the guy who came up with them but not sure how this would translate to regular people like us.

Drew said that David had come to BBDO and had been charged with bringing a new, progressive way of thinking to an advertising agency once dubbed the “old guard”. More interesting.

But still, how would it be possible that someone from this huge ad agency, with clients who spend more on a single campaign than our readers on Main Street generate in annual revenues, have something relevant for people like us?

When Drew introduced David, instead of the staid businessman in a dark blue suit and shiny shoes I was looking for – an energetic guy wearing Dockers, a tee shirt with a long sleeve shirt open down the front and Timberland shoes (I think I recognized the soles) ran up the steps to the stage. I thought he was a audio engineer there to attach the lapel mike to the staid businessman in the dark blue suit and shiny shoes.

Imagine my surprise. This was David Lubars, Chairman and Chief Creative Officer, BBDO North America.

The stage was set up like a TV interview show. Instead of a speech this would be a conversation. What happened was quite interesting and enlightening to, I’m sure, everyone in the room. Each of David’s comments were little ah ha’s that just made sense. The only thing that threw some people was when he referred to himself as “not being a Darren Stevens type of advertising man.”

BTW: For those too young to remember Darren Stevens was the character played by Dick Sargent in the early 70’s sitcom, “Bewitched” Darren and his boss Larry Tate were the prototypical gray flannel suited advertising executives of the time. There are still many just like them – their tried and true tactics still work. However, it’s being able to see beyond what has worked in the past that make David successful and his ability to bring along their clients into the new world of strategic brand planning in a universe defined by short attention spans, massive media proliferation and where the consumer is increasingly in control.

Drew, using the Barbara Walter interview style, sat down with David “to discuss the new media landscape, the continued power of the television commercial as well as the new opportunities and threats that are emerging thanks, in part, to new digital technologies, platforms and creative tools.”

David’s comments were reveling. Instead of taking the advice of his friends, to move to LA and start his own interactive boutique agency he decided to join BBDO in NYC – providing us our first ah ha – that it’s not about the medium. It’s about the message and delivering it in the most logical way.

At BBDO he would be able to work with clients to develop their big idea and with creative people with experience in every medium to work out the most logical way to get that message to their target audience. For him it’s not about the technology or medium it’s about the message. The medium is just the vehicle.

I his words, “Does it matter whether you use email marketing, forums, bulletin boards, blogs, focus groups, TV ads, online videos, etc.? No. Which method(s) depends on your audience and how you can reach them the easiest.”

What impressed me, representing Main Street, was that he was not a zealot for a certain solution, especially requiring a huge budget. His comments focused rather on the importance of having a big idea.

Those of us who are not particularly creative must rely on those who are for help with the insights that flesh out the importance of the big idea and then craft the solution that will, hopefully, make it a household name.

But we’re skeptics – since most of these experts see theirs as the solution of choice, and are willing to massage our big picture until it becomes a big picture that their service is uniquely suited to provide. (I’ll be telling you about my experiences along this line, when I spent two days in the exhibit hall. But that’s another story)

According to David, “When you have the big idea and an open minded team to consider how to make that idea relevant, the method you use to get that message to the right people will just feel logical.”

Once example of the big idea being promoted in the right way was so obvious I almost laughed out loud. You see I had witnessed it first hand – like so many others, but because it seemed so natural I dismissed the creativity associated with it.

Last weekend we had friends visiting us from Arizona. We met them at their Times Square hotel and took them to dinner at one of our favorite Italian restaurants, Mezzogiorno, at the corner of Spring and Sullivan Streets in SOHO, one of the cool neighborhoods in NYC everyone has heard about.

The streets are narrow and always bumper to bumper as the cars creep between Broadway and 6th. Ave. The occasional doubledecker bus makes the journey as well, just barely fitting between the cars parked on both sides of the streets.

And there are always lots of people strolling along the sidewalks. It’s a combination thriving little mini neighborhood, landmarked historic district, and tourist destination all rolled into one.

One merchant, it’s pretty expensive to have your store there, came up with a novel idea for promoting their business during the 12-14 hours a day they are not open – but when people are still going by their front door.

So when David mentioned this advertising strategy as an example of the big idea (for that merchant), one that did not require a Fortune 500 budget, being delivered in a way that just made sense – ah ha. I had just witnessed it. An idea was so simple, so cheap and yet so effective.

You see in most if not all neighborhoods in the City when the stores and restaurants close the last person out pulls down these horribly ugly gray metal grates over the entire front of the place.

Over time people tape pieces of paper with their message on them, about a lost cat or an opportunity to lose weight, or attend an event of some sort – which, when removed, leave the corners of the papers under the tape, or someone with a magic marker or can of spray paint will leave their mark. The owners will typically do nothing, unless it is an objectionable message, assuming that this is the natural order of things.

What we saw as we strolled through the neighborhood with our out of town friends was a merchant who, instead of accepting the way things have always been, used the grate to create an effective “billboard” that cleverly introduces their store to everyone who passes by.

Instead of an unbroken string of gray metal grates that make every store, dry cleaner, restaurant, and shoe repair shop look alike – now in the middle of the block one stands out. As we walked along we saw people look and point to it, one tourist took a digital photo for the folks back home. The point, everyone noticed and some will remember it.

David’s message that it’s about the idea – the delivery method will emerge based on that – not the
other way round – was perfectly illustrated.

Whether you work for a company with seemingly unlimited resources or are like the rest of us, it’s about performance – ROI. It’s not about a particular branded solution.

It’s about delivering the right message in the right way to the right audience at the right time. A message that makes people want to go out right now and get one for themselves!

David’s responses to Drew’s well crafted questions – that seemed to have the wide range of the audience in mind, set the stage for the entire event. The question was, would each subsequent session build on that keynote or not? Yep, the keynote was the tipping point for the event.

There were over two dozen break-out sessions during the next 21/2 days and we did our best to cover them. The panels in each session were made up of marque companies like CNN, AOL, and Frito Lay as well as one person entrepreneurs and everything in between. As always there were actionable strategies from every quarter.

We’ll be offering observations from those break out sessions we were able to sit in on over the next week or so. Be sure to join the discussion. We’d love insights and observations from you. The RSS feed link is in the Meta area of the nav bar.

In addition we’re going to do something we’ve never attempted before.We’re going to contact a select number of exhibitors whose products and services seem to have relevant applications to regular companies, companies spending their own money and not shareholders money, when they develop marketing and advertising strategies.

It will be interesting to see who responds who doesn’t – whose services are for people like us and who are interested in telling us about them in a semi non-commercial sort of way.

Stay tuned, add your comments, subscribe to the blog feed – get your trade association to do so as well. You won’t want to miss what’s coming! I guarantee it.

Wayne Messick
http://www.articlesbase.com/advertising-articles/adtech-the-10th-annual-is-over-what-was-in-it-for-main-street-72326.html

AD:Tech The 10th Annual is Over. What Was In It For Main Street?

Posted on Oct 02, 2009 under off broadway shoes | No Comment

There were over 12,000 individuals from all over the place pre-registered for the conference. The hotel was packed like I haven’t seen it since 1999.

On the first floor of the Hilton on 6th Avenue there is a bar with a huge seating area of tables and curved couches. It doesn’t open until 5-6 in the evening, during the day people use it as a place to sit while they are waiting for something or just killing time. There are always 2-3 tables in use.

During Ad:Tech every seat was taken – attendees comparing notes and connecting with their contemporaries to discuss ideas they’d just picked up in one session or another or from a vendor in the exhibit hall. You could feel the buzz, the energy!

The press/speaker/blogs room had been relocated to a room three times larger than before – a dead giveaway that this was going to be special.

The event’s opening keynote featured the head of the organization Drew Ianni, Chairman, Programming, ad:tech expositions, laying out their blueprint for the future of Ad:Tech as it expands its presence worldwide.

As he illustrated their growth strategy he alluded to the “bad old days” of just a few years ago. I remember attending one of those events – when it had been moved from a gigantic space the previous year and combined with another organization in a much smaller location and the luncheon could still have been held in a Manhattan apartment.

That was on the back-end of the dot com bust and conventional wisdom seemed to give Ad:Tech one more year before it would become a small part of another industry organization. To see the slides describing the strides they’ve taken and the plans they have in place demonstrates that the original “big idea” has come full circle. That with Ad:Tech as with business and life in general it all comes down to execution of the mission.

The keynote was to be delivered by David Lubars, Chairman and Chief Creative Officer, BBDO North America.

I had not taken the time to read any of the pre-conference materials or promotion so I had no idea who the keynote speaker would be.

When I got to my seat in the second row and saw the name and title on the huge screen I remembered why I always sit up front. It’s to keep me from leaving early. Sitting up front means you can’t sneak out. Common courtesy keeps me in my place. Invariably I pick up something so I continue the practice.

While Drew was telling us about David – that he had come from Fallon, Minneapolis “where he was responsible for some of most memorable and out-of-the-box advertising campaigns including Citibank’s ‘Identity Theft’ series and BMW Films” – I was looking along the row in front of me trying to figure out which one of the blue suited businessmen has was.

I was familiar with these campaigns, as a TV viewer, so I was interested to see the guy who came up with them but not sure how this would translate to regular people like us.

Drew said that David had come to BBDO and had been charged with bringing a new, progressive way of thinking to an advertising agency once dubbed the “old guard”. More interesting.

But still, how would it be possible that someone from this huge ad agency, with clients who spend more on a single campaign than our readers on Main Street generate in annual revenues, have something relevant for people like us?

When Drew introduced David, instead of the staid businessman in a dark blue suit and shiny shoes I was looking for – an energetic guy wearing Dockers, a tee shirt with a long sleeve shirt open down the front and Timberland shoes (I think I recognized the soles) ran up the steps to the stage. I thought he was a audio engineer there to attach the lapel mike to the staid businessman in the dark blue suit and shiny shoes.

Imagine my surprise. This was David Lubars, Chairman and Chief Creative Officer, BBDO North America.

The stage was set up like a TV interview show. Instead of a speech this would be a conversation. What happened was quite interesting and enlightening to, I’m sure, everyone in the room. Each of David’s comments were little ah ha’s that just made sense. The only thing that threw some people was when he referred to himself as “not being a Darren Stevens type of advertising man.”

BTW: For those too young to remember Darren Stevens was the character played by Dick Sargent in the early 70’s sitcom, “Bewitched” Darren and his boss Larry Tate were the prototypical gray flannel suited advertising executives of the time. There are still many just like them – their tried and true tactics still work. However, it’s being able to see beyond what has worked in the past that make David successful and his ability to bring along their clients into the new world of strategic brand planning in a universe defined by short attention spans, massive media proliferation and where the consumer is increasingly in control.

Drew, using the Barbara Walter interview style, sat down with David “to discuss the new media landscape, the continued power of the television commercial as well as the new opportunities and threats that are emerging thanks, in part, to new digital technologies, platforms and creative tools.”

David’s comments were reveling. Instead of taking the advice of his friends, to move to LA and start his own interactive boutique agency he decided to join BBDO in NYC – providing us our first ah ha – that it’s not about the medium. It’s about the message and delivering it in the most logical way.

At BBDO he would be able to work with clients to develop their big idea and with creative people with experience in every medium to work out the most logical way to get that message to their target audience. For him it’s not about the technology or medium it’s about the message. The medium is just the vehicle.

I his words, “Does it matter whether you use email marketing, forums, bulletin boards, blogs, focus groups, TV ads, online videos, etc.? No. Which method(s) depends on your audience and how you can reach them the easiest.”

What impressed me, representing Main Street, was that he was not a zealot for a certain solution, especially requiring a huge budget. His comments focused rather on the importance of having a big idea.

Those of us who are not particularly creative must rely on those who are for help with the insights that flesh out the importance of the big idea and then craft the solution that will, hopefully, make it a household name.

But we’re skeptics – since most of these experts see theirs as the solution of choice, and are willing to massage our big picture until it becomes a big picture that their service is uniquely suited to provide. (I’ll be telling you about my experiences along this line, when I spent two days in the exhibit hall. But that’s another story)

According to David, “When you have the big idea and an open minded team to consider how to make that idea relevant, the method you use to get that message to the right people will just feel logical.”

Once example of the big idea being promoted in the right way was so obvious I almost laughed out loud. You see I had witnessed it first hand – like so many others, but because it seemed so natural I dismissed the creativity associated with it.

Last weekend we had friends visiting us from Arizona. We met them at their Times Square hotel and took them to dinner at one of our favorite Italian restaurants, Mezzogiorno, at the corner of Spring and Sullivan Streets in SOHO, one of the cool neighborhoods in NYC everyone has heard about.

The streets are narrow and always bumper to bumper as the cars creep between Broadway and 6th. Ave. The occasional doubledecker bus makes the journey as well, just barely fitting between the cars parked on both sides of the streets.

And there are always lots of people strolling along the sidewalks. It’s a combination thriving little mini neighborhood, landmarked historic district, and tourist destination all rolled into one.

One merchant, it’s pretty expensive to have your store there, came up with a novel idea for promoting their business during the 12-14 hours a day they are not open – but when people are still going by their front door.

So when David mentioned this advertising strategy as an example of the big idea (for that merchant), one that did not require a Fortune 500 budget, being delivered in a way that just made sense – ah ha. I had just witnessed it. An idea was so simple, so cheap and yet so effective.

You see in most if not all neighborhoods in the City when the stores and restaurants close the last person out pulls down these horribly ugly gray metal grates over the entire front of the place.

Over time people tape pieces of paper with their message on them, about a lost cat or an opportunity to lose weight, or attend an event of some sort – which, when removed, leave the corners of the papers under the tape, or someone with a magic marker or can of spray paint will leave their mark. The owners will typically do nothing, unless it is an objectionable message, assuming that this is the natural order of things.

What we saw as we strolled through the neighborhood with our out of town friends was a merchant who, instead of accepting the way things have always been, used the grate to create an effective “billboard” that cleverly introduces their store to everyone who passes by.

Instead of an unbroken string of gray metal grates that make every store, dry cleaner, restaurant, and shoe repair shop look alike – now in the middle of the block one stands out. As we walked along we saw people look and point to it, one tourist took a digital photo for the folks back home. The point, everyone noticed and some will remember it.

David’s message that it’s about the idea – the delivery method will emerge based on that – not the
other way round – was perfectly illustrated.

Whether you work for a company with seemingly unlimited resources or are like the rest of us, it’s about performance – ROI. It’s not about a particular branded solution.

It’s about delivering the right message in the right way to the right audience at the right time. A message that makes people want to go out right now and get one for themselves!

David’s responses to Drew’s well crafted questions – that seemed to have the wide range of the audience in mind, set the stage for the entire event. The question was, would each subsequent session build on that keynote or not? Yep, the keynote was the tipping point for the event.

There were over two dozen break-out sessions during the next 21/2 days and we did our best to cover them. The panels in each session were made up of marque companies like CNN, AOL, and Frito Lay as well as one person entrepreneurs and everything in between. As always there were actionable strategies from every quarter.

We’ll be offering observations from those break out sessions we were able to sit in on over the next week or so. Be sure to join the discussion. We’d love insights and observations from you. The RSS feed link is in the Meta area of the nav bar.

In addition we’re going to do something we’ve never attempted before.We’re going to contact a select number of exhibitors whose products and services seem to have relevant applications to regular companies, companies spending their own money and not shareholders money, when they develop marketing and advertising strategies.

It will be interesting to see who responds who doesn’t – whose services are for people like us and who are interested in telling us about them in a semi non-commercial sort of way.

Stay tuned, add your comments, subscribe to the blog feed – get your trade association to do so as well. You won’t want to miss what’s coming! I guarantee it.

Wayne Messick
http://www.articlesbase.com/advertising-articles/adtech-the-10th-annual-is-over-what-was-in-it-for-main-street-72326.html

Rock Band - Countdown to Insanity - Expert Guitar 100% FC

Posted on Sep 12, 2009 under off broadway shoes | 13 Comments

Countdown to Insanity - H-Blockx
Expert Guitar FC
Score: 152 507
Note Streak: 752

An easy song to play, part of the European DLC released may 20th. It is pretty catchy.

2nd place on xbox leaderboards as of posting this, it will drop once more people play it.

subscribe if you like.

Visit my stream:
http://www.ustream.tv/channel/ecko-elite-rock-band

Tutorial on how to get FREE prizes online:
http://eckoelite.blogspot.com/
(View forums/testimonials for proof it isn’t a scam)

Ignore:

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